REVIEW - Max Factor Ageless Elixir 2in1 Foundation and Serum in shade "40 Light Ivory"

If Max Factor brought this foundation out in an actual pale shade, instead of an almost pale shade, this would be one of my favourite foundations. I fell in love with it at the shop and bought it even though I knew at the time it would be a little dark for me. Life as a foundation-a-holic  I’m  afraid. I do still wear this as I think it I can just about get away with it, but only just. And that is in the summer when I have a (little) more colour. Even so I would generally have to use it on my neck as well so that it's not so noticeble. (Please remember though I am ridiculous pale and for many of you pale-ites out there this may be a good match).

The formulation of this product is amazing and not similar to anything else that I’ve tried. It is so smooth and silky and just blends so nicely onto the skin. I would normally use the stippling brush and then blend with my fingers. You can really understand why it is called a 2in1 foundation and serum, and, unlike many 2in1 products, I think it does a great job of both. One thing that may put some people off is it does have a very distinct almost fruity smell. I generally dislike any sort of scent in my products and actively try to buy scent-free or perfume-free products. Having said that, I do actually like the smell of this foundation. You can only really smell it as you apply it but it is quite pleasant and not off-putting. Although I have to wonder why Max Factor thought a foundation would need a scent . . . but there we go. The packaging isn't bad, a cheap looking plastic tube, but it does have a pump and the real plus is that you can see how much you have left. The pump also pushes the product up towards the top so you won't end up with 1/4 product left at the bottom you can't get to. 

It is a great foundation at a sort of standard "drugstore" price, but there are usually offers on. I think if I used this everyday it would probably last about a couple of months which I guess isn't too bad. The serum part of the foundation is particularly good at covering fine lines and blurring out imperfections. It has a great sort of airbrush quality to it that I really like. Personally  I would still use a primer underneath but I do have very dry skin, I would say the overwhelming majority of people would not need to use any sort of primer with this. When I do use this foundation, it lasts in the 6-8 hours category before starting to wear off which for a "drugstore" foundation I think is very reasonable. The shade “light ivory” is a decent stab at a pale shade of foundation and if you have light skin, instead of deathly pale like myself, it may be worth a look. 

Thankyou for reading, feel free to add any comments :)

xx